Properties North Rising, South Softening: Deals Win in Divided Market
Not financial or legal advice. Do your own checks. Published 9 Nov 2025. The property market doesn’t shout. It corrects. The UK housing landscape is entering a quiet period of division, north rising, south softening, and deals winning in between. If you’re running a business above £5M, the decisions you make now will decide whether you’re buying low or selling late. Why This Matters If You Run a Serious Business You don’t speculate. You acquire assets that generate returns or support long-term positioning. The property market is fracturing by geography and buyer class, which creates opportunity if you know where to look. The north is outperforming the south. Properties in the £80,000 to £150,000 range are moving fast. Stock is tight. Demand is high. First-time buyers are entering. Downsizers who locked into five-year fixes during the 2019–2020 boom are now refixing and realising they can downsize with equity intact. Yield-hungry investors are circling the same bracket. These are not emotional buyers—they’re transactional. That means less volatility, faster completions, and stronger rental coverage if you’re building a portfolio. The south, especially the higher bands, is cooling. Stamp duty thresholds are dragging the £400,000+ market. High-priced stock in areas like London and