Seven hours. That is how long, on average, someone needs to see you, hear you, and follow you before they trust you enough to buy. In my chat with Ash, we called it the trust tax. You cannot skip it, and you cannot shortcut it. The only way through is to keep showing up. Short, clear, human.
If you run a £5M business or a professional services firm, this matters. Your buyers are senior. They are careful. They expect authority, not volume. They want to see consistency, not a splash.
Why this matters if you run a serious business
- You stop wasting time on random tactics and commit to a clear, repeatable system.
- Your audience begins to binge your content, building trust faster than a one off campaign ever could.
- You build a halo of proof around your name, quiet and steady.
- You shorten the sales cycle because people arrive already familiar with your thinking.
- You command respect before the first meeting even starts.
Key ideas in this video
- The trust tax is seven hours. Before someone buys from you, they need roughly seven hours of exposure. That could be videos, articles, social posts, or podcasts. You cannot skip this.
- Consistency beats one off splashes. A single big campaign does not build trust. Regular, simple content does.
- Stack simple lessons, not slogans. Teach one thing per piece of content. Let people binge your clarity.
- Speak like you would to a client over coffee. Drop the jargon. Talk like a human.
- Keep the look and voice consistent. People trust patterns. Same background, same tone, same quality.
- Do not stop at seven hours. Keep serving. The trust tax is the minimum. The leaders keep going.
Less shouting on social, more quiet respect in the boardroom.
If you want a quiet system like this running in the background, book a Reputation Review with LPV.Agency.
