Nicky J Davies and I were talking about visibility
When it comes to building quiet authority as a business founder, most advice misses one crucial detail: showing your face is not enough. You need to show up where your buyers actually notice you.
This short video addresses the real test for visibility in B2B, whether you run a law firm, an advisory practice, or a serious consultancy in London. People buy from people. That means founder videos matter more than you think.
Why this matters if you run a serious business
- You stop chasing likes and start building genuine trust with prospects who check you out before they call.
- You replace defensive reactions with calm, chosen responses that signal control, not chaos.
- You earn respect faster because people see leadership in small, repeated habits, not one off posts.
- You shorten sales cycles because prospects who watch your videos feel like they already know you.
- You avoid burnout by breaking the loop of constant firefighting and urgent replies.
Key ideas in this video
- Founder videos deliver 4x to 20x more engagement than company posts, because real faces drive real connection.
- People buy from people, even in B2B. Trust is built face to face, and video is the closest you get before the first call.
- Studies show you need to appear at least 11 times in 90 days for prospects to recognise and remember you. Consistency wins.
- LinkedIn has become a video first platform, with vertical formats now delivering results that rival TikTok and Instagram Reels.
- The real question is not “Should I post video?” but “Do people remember my face when they think of what I do?”
- Quiet proof still beats any pitch. Small, calm, repeated actions compound trust over time.
Less shouting on social, more quiet respect in the boardroom.
If you want a quiet system like this running in the background, book a Reputation Review with LPV.Agency.
