LPV
Building authority for 3,600+ firms since 2004.
We turn your 60-second thoughts into a commanding digital presence
The calm, consistent way for partners to build authority without the marketing chaos.
Ecom £9M to £12M Horeca 6X sales Fintech 0 to £50M
From Boutique Practices to International Boards
Whether you need one strategic video a month or a full content engine
The same calm authority, scaled to your needs
Amazing Partners
Alex, I help companies grow for 21 years, your direct contact
No juggling agencies. Just clear advice, done-for-you execution, and a system that works.
I help your business grow properly, without the noise.
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Awards
We Build what Lasts with a Proud Team of 35
Our Marketing Agency Awards
iClara - Best Social Media Marketing Agency
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Excellence Gala - Best Branding for Companies
Our Marketing Agency Awards
Excelence Best Brand Promoter
Our Marketing Agency Awards
Excellence Best Marketing Agency
Build the Plan
Clarity first: know who you want, what to say, and how to win trust.
Create Clips
Read for 60 seconds, we turn it into branded, scroll-stopping video.
Post & Track
Publishing everywhere, stats keeping the system humming.
Win Clients
From views to booked calls, your videos become a quiet sales engine.
Portfolio
Blog Posts
Non AI Companies Are Left Behind Eric Bye on AI skills, brand and search
Non AI Companies Are Left Behind Eric Bye on AI skills, brand and search If your leaders ignore AI, your plan is guesswork. Non AI enabled companies are left behind while others learn faster and adapt with speed. This is about trust, timing, and being seen as the expert when it matters most. Why this matters if you run a serious business You stop guessing what content to create, you build real AI prototypes that demonstrate capability and understanding You position your firm as forward thinking rather than reactive when every competitor claims they use AI You reduce time wasting on endless planning meetings, waiting becomes harder to justify when others ship faster You win organic search visibility while others spam content, brand and retention become the long game that pays You attract better clients who value innovation and strategic thinking over those chasing the lowest price Key ideas in this video [00:00] Non AI enabled companies are being left behind as competitors adopt artificial intelligence capabilities faster [00:15] Building a real AI prototype is now easier than writing comprehensive meeting notes, removing the excuse of complexity [00:30] Waiting and planning will only make organisational change harder as the gap between adopters and laggards widens [00:45] Organic search is trending toward zero with spam everywhere, making brand and customer retention more valuable [01:00] Companies that ignore AI will struggle to compete on speed, relevance, and the ability to demonstrate modern expertise [01:15] This is not about technology for its own
HSBCs Google Cloud: How Two Engineers Beat A 12x Growth Plan
Why This Matters If You Run a Serious Business Cloud projects often drift, budgets balloon, and timelines stretch. This one did not. Two engineers walked into HSBC and built what is possibly the largest Google Cloud platform on the planet, then beat an 18 month growth plan by 12x. If you are building systems in the cloud, or leading a technology team in a £5M to £20M firm, this is worth three minutes. You stop firefighting infrastructure problems and start building on stable, secure patterns Your developers move faster without opening security holes to the world You scale 12x faster than your original plan without chaos or costly rework Your platform becomes self service, cutting bottlenecks and delays across teams You build trust with stakeholders through consistent, repeatable delivery Key Ideas In This Video Most cloud projects drift. Requirements change, teams move slowly, and infrastructure becomes a patchwork of quick fixes. HSBC needed something different: a self service platform that let developers build fast, but with guardrails. The Platform Engineering Approach The solution was not ad hoc DevOps. It was platform engineering done properly. The team built a self service system with GitOps at its core. Developers could push secure patterns out. Firewall rules came with guardrails built in, so teams could move fast without accidentally exposing 0.0.0.0 to the internet. This is the difference between chaos and control. Ad hoc DevOps means every team solves the same problems differently. Platform engineering means you solve it once, properly, and everyone
Million-Pound Sales Mindset Tested Live: Gordon Tebbutt Tries Our Video System
Million-Pound Sales Mindset Tested Live: Gordon Tebbutt Tries Our Video System When you walk into a high stakes sales meeting, your mindset sets the outcome. Gordon Tebbutt, founder of Net Bloom, knows this truth down to the bone. His million pound sales approach is not about desperation, script recital, or flashy promises. It is about showing up as someone who already has money in the bank, calm and secure. Most founders walk into meetings carrying invisible weight. The rent due. The payroll deadline. The three prospects who ghosted last week. All of that shows. Prospects can smell it before you finish your first sentence. Gordon does the opposite. He enters every room like someone who already has £1 million sitting untouched in his account. Not arrogance, certainty. That shift alone changes how the entire conversation unfolds. In this short, Gordon tests our video system live. He goes from link to finished script in real time, no edits, no rehearsal, no safety net. Watch how a proper sales mindset removes the fear of being on camera and turns content creation into a simple, repeatable act. If he can trust the system under pressure, so can you. Why this matters if you run a serious business You stop performing like you need the sale. You walk in grounded, and prospects feel that confidence. They lean in instead of pulling back. You remove the recording fear. Gordon proved the system works live. No perfectionism, no endless retakes, just clarity and execution. You learn
Overthinking Video Scripts Keeps You Invisible Live Demo with Jamie Forster
Overthinking Video Scripts Keeps You Invisible Live Demo with Jamie Forster If you still stare at a blank page before you hit record, this will sting a bit. You might realise the script was never the problem. In this clip, Jamie Forster tests the Solo Studio system live. He built his full script while chatting. The software recorded it in segments, and a human editor quietly stitched it into one clean video. You click a link, read the lines, get a finished video in your inbox. No fuss, no fluff, just quiet authority on camera. Most founders run serious businesses. They know what to say. The problem is not expertise. The problem is the blank page. The moment you open a Google Doc and try to script a sixty second video, your brain locks. You overthink tone, structure, pacing, hooks. Two hours later, you still have not hit record. This is not a personal failing. This is a systems problem. You need a method that removes friction. The Solo Studio system does exactly that. You talk, the system captures, a human editor stitches. Done. No overthinking, no wasted afternoons, no guilt about neglecting LinkedIn. Why This Matters If You Run a Serious Business You stop wasting time planning the perfect script. The system builds it while you talk. No blank page, no paralysis. You remove the friction that keeps you off camera. Recording becomes simple, repeatable, fast. A weekly habit, not a monthly ordeal. Your weekly LinkedIn video becomes a
AI Ignores Your Content, Heres Why With Andreas Voniatis
AI Ignores Your Content, Heres Why With Andreas Voniatis AI is no longer reading your content. It is judging whether you make it smarter. If you are producing material that simply repeats what AI already knows, it will skip over you entirely. This short clip with Andreas Voniatis, one of the first in the UK to build a large language model from scratch, explains exactly why most businesses have already lost the AI search race without knowing it. Why This Matters If You Run A Serious Business You stop wasting budget on content that search engines and AI platforms ignore completely. You understand why your competitor with half your traffic gets all the inquiries while you get none. You learn what makes AI systems decide your brand is worth featuring or worth skipping. You shift from hoping for visibility to engineering it with content that genuinely adds new insight. You protect your position before your entire market moves to AI answer engines that never mention your name. Key Ideas In This Video AI search platforms are moving from indexing content to judging its originality and value before they surface it. If your material does not teach the AI model something new, it will not feature your company in results. Most brands produce content that repeats existing knowledge, which is why they are invisible in AI powered search. Video content with original expert commentary has a better chance of being recognised as novel and authoritative. Companies that understand this shift now
Your Cheap Logo Is Killing Trust
Why This Matters If You Run a Serious Business Your brand is not just colours and fonts. It is the first signal of who you are, before a single word is spoken. When a potential client or partner sees weak branding, they make instant judgements about your standards, your stability, and whether you are worth their time. Better conversion rates: Clients trust brands that look established, not rushed or cheap. Premium positioning: Strong branding lets you command higher fees without justification. Faster decisions: Clear, confident branding removes doubt and speeds up the buying process. Long term reputation: Your brand becomes a quiet proof point that you understand quality and invest in it. Future proof design: Starting with someone who knows what they are doing means you avoid costly rebrands later. Key Ideas in This Video [00:05] A logo is not just lines and colours. It is the first clue of who you are. [00:12] The cheap route costs more. Weak branding leaks trust and damages your ability to convert. [00:20] Svenja explains why penny pinching on design shows through. Clients notice, even if they do not say it out loud. [00:28] Future proof design starts with knowing who you want to become, not just copying what you see. [00:35] Most firms get this wrong. They treat branding as an expense, not an investment in reputation. [00:42] How your brand is seen directly impacts conversion rates and pricing power. [00:48] Watch this twice. The penny drops on replay. Why Weak Branding
Unfit CEOs Quietly Lose Big Deals
Unfit CEOs Quietly Lose Big Deals You can buy a Rolex and a supercar. You cannot buy a healthy body. When serious buyers meet you, they notice everything. Your energy, your focus, how you carry yourself. If you look tired, heavy, or unwell, trust drops before you speak. This matters more than most founders admit. Why This Matters If You Run a Serious Business Your body signals competence before your pitch does. Buyers assess leadership fitness instantly. A sharp, energised presence opens doors. A sluggish one closes them. You make clearer decisions when you feel strong. Physical health sharpens mental clarity. Founders who move well, sleep properly, and manage stress outthink competitors who ignore their bodies. You command higher fees when clients see discipline. A founder who takes care of themselves signals they will take care of business. This is not vanity. It is trust. You avoid costly health interruptions that derail momentum. Running a firm while managing preventable illness wastes time, focus, and opportunity. Strong health protects your ability to execute. You set the standard for your team and culture. Founders who prioritise their health create environments where excellence is expected. Teams mirror what they see at the top. Key Ideas in This Video Oliver Anwar and Alex discuss why jacked leaders earn more trust, and why your body is part of your pitch. Buyers trust leaders who look like they can handle pressure. If you appear worn down or unfit, clients wonder whether you can manage their project
Skipping Basics Makes AI Completely Useless
Skipping Basics Makes AI Completely Useless Everyone wants artificial intelligence to fix everything. The truth? Most firms spend thousands on AI tools while ignoring the simple systems that actually make them work. If your CRM is still a notebook or your client files live in scattered email threads, no amount of AI will save you. This video is for founders who want to use AI properly, not as a magic wand. Why This Matters If You Run a Serious Business You stop wasting money on technology that amplifies chaos. AI multiplies what already exists. Clean foundations mean clean growth. You make faster decisions with reliable data. When your service process and client records are clean, AI gives you insight instead of noise. You free up mental space for strategy. Founders who fix their basics first spend less time firefighting and more time building authority in their market. You build trust with clients who expect professionalism. Serious buyers notice when you run tight operations. Sloppy systems lose deals before you even pitch. You scale without breaking your business. Growth breaks weak systems. Strong foundations let you add clients without adding chaos. Key Ideas in This Video Eric and Alex break down why so many businesses get AI completely wrong, and what to do instead. Firms are 10 to 20 years behind on basic systems. Many professional services businesses still run on email threads, shared inboxes, and paper notes. AI cannot fix structural mess. Your CRM should not be a notebook. If
Cashflow Pot Belly, Business Quietly Starving
Not financial or legal advice. Do your own checks. Published 2025-11-17. Why this matters if you run a serious business Most business owners mistake activity for achievement. The diary is packed, the team looks occupied, invoices go out on schedule. Yet month after month, the bank balance barely shifts. You work harder, chase more leads, squeeze more meetings into the week. Still, the numbers refuse to move. This short conversation with Anna reveals an uncomfortable truth: your business might have cashflow pot belly. From the front, everything appears robust and active. Underneath, the profit margin is slowly starving. The metaphor is deliberate. Like someone who appears healthy but carries hidden fat around the organs, your business can look functional while leaking value through invisible cracks. You blame yourself for not pushing harder. In reality, the issue is structural, not personal. The leaks are there whether you work sixty hours or eighty. Anna and I walk through how to spot these drains early, tighten the system, and restore lean profitability without burning out your team or slashing your own income. Here is why this matters for firms aiming to scale past £5 million: You stop blaming willpower when the real culprit is poor financial visibility. You learn to take regular snapshots of cashflow, not just glance at reports when the pressure mounts. You identify precisely where money exits the business before it reaches retained profit. You make calm, evidence based decisions instead of reactive cuts that damage morale. You convert flabby
Stuck On Autopilot, Losing Your Edge. Your day feels like copy paste?
Why this matters if you run a serious business Autopilot drains you. It hides your best work behind repetition and fatigue. In this clip, leadership coach Katie explains how pausing, reflecting, and playing to your strengths brings momentum back. If you run a £5M firm, this is not soft. This is strategic. Tired leaders make slow decisions. Refreshed leaders see options. Here is why this matters for your firm: You stop draining energy on tasks that could be automated, delegated, or simply dropped. You spot your competitive advantage faster because you are paying attention again. You make fewer mistakes when you pause to reflect instead of charging forward on instinct. You build trust with your team by modelling rest, clarity, and intentional leadership. You protect the long game by avoiding burnout before it costs you six months of clear thinking. Key ideas in this video Your day feels like copy paste. Wake up, work, sleep, repeat. No variation, no progress, no edge. Autopilot drains your energy because you never engage your best thinking. You just execute on default mode. Katie asks: what is one strength you have? Use it once before lunch today. One small move creates momentum. Reflection and play are not distractions. They are tools that bring your competitive advantage back into focus. The education sector understands this deeply: elevate awareness of what is possible, and people shift naturally. Tiny wins build bigger days. One deliberate action beats ten automatic ones. Save the clip, share it with a
You insure phones, not yourselves. We cover iPhones, Teslas and even the dog.
Not financial or legal advice. Do your own checks. Published 2025-11-16. Why this matters if you run a serious business Most of us think backwards when it comes to protection. We insure the car, the dog, even the phone. But the person who pays for all of it? Often nothing. In this short clip, Nicolas Mori from Hiscox makes a simple but vital point. The assets are worthless if the person behind them is gone. Here is why this matters for your firm: You stop guessing what to protect first. People come before things. You protect cashflow, because the person who builds the business is often the business. You make calm decisions before a crisis forces your hand. You look after the humans in your firm, not just the balance sheet. You give families breathing space if something happens to the main earner. Key ideas in this video We cover gadgets like iPhones, expensive cars like Teslas, even pets, but neglect life insurance for ourselves. Families often have zero cover on the person who funds everything. People spend hundreds on insuring material items while avoiding the conversation about protecting the income source. Nicolas asks a hard question: why do we protect gadgets before we protect ourselves? The answer is simple. The stuff is worthless without the human who earns the money to buy it. So the order should change. Protect the person first, the rest follows naturally. Less noise on social, more quiet respect in the boardroom This is not
Stop Hiding Behind CRMs and Dashboards. People Buy From People, Not Systems
Why This Matters If You Run a Serious Business You stop hiding behind dashboards and start building trust with real human conversations. Your clients feel remembered, not just managed, because your CRM tracks what matters to them personally. You close more deals by making prospects feel heard, not processed through a pipeline. Your team stops seeing software as admin burden and starts using it as a memory tool for stronger relationships. You build long term client loyalty by remembering the small details that others miss. When you run a firm worth millions, your reputation is everything. You do not win boardroom trust with automation alone. You win it by remembering that the finance director plays golf on Thursdays and that the managing partner has two rescue dogs. Your CRM is not a tracking system. It is a memory bank for humans who want to treat other humans with respect. That is what separates a cold sales machine from a trusted partner. In this short but powerful clip, Hayley Smith from LPV.Agency answers a simple question in plain English. What is a CRM really for? Her answer cuts through all the jargon. A CRM is just a memory for humans. It holds the little notes that make a conversation feel warm, not cold. Names, kids, pets, hobbies, golf days. The details that turn a pitch into a relationship. Key Ideas in This Video People buy from people, not systems. Your prospects do not care about your pipeline stages or your workflow
Double Client Value With Smart Bundles
Double Client Value With Smart Bundles Why Service Businesses Leave Money On The Table Most firms treat each client project as a one time transaction. The main job gets done, the client walks out, and the extra value slips through the cracks. No one is asking what comes next. If you run a service business worth five million pounds or more, you already know this pain point. You finish the work your client hired you for, and they disappear. Perhaps to another advisor. Perhaps to a competitor who saw what you missed. The truth is simple. Clients need more than the one thing they walked in asking for. They need what follows. And if you do not bundle it, someone else will. Why This Matters If You Run A Serious Business You stop leaving revenue on the table because clients are already buying the next service from someone else. You become the single trusted advisor instead of one among many scattered providers. Your client relationships last longer, and lifetime value per client almost doubles without chasing more leads. You simplify life for your clients by handling the obvious next steps they were going to need anyway. You build a reputation for thinking ahead, which is how serious people choose who to work with. Key Ideas In This Video A divorce attorney was charging five thousand pounds per case but had no repeat business and no residual value from each client. The firm asked one question: What does the client need
Stop Fixing Weaknesses, Double Down Strengths
Stop Fixing Weaknesses, Double Down Strengths What if your best people are carrying silent drains? Weaknesses that nobody talks about, mistakes creeping in, energy vanishing before lunch. You try to fix them. You send training. You nudge. But nothing shifts. This video makes one simple case: stop fixing what’s broken and double down on what already works. When you focus on strengths, energy lifts output. Quality rises. Culture follows. And the person you’re coaching starts to believe they have something worth protecting. If you run a serious business in London or beyond, this approach changes how you build teams, set priorities, and protect your own calendar. Busy founders of £5M plus firms don’t have time to drag average performers through endless improvement plans. They need systems that identify natural strengths, then clear the path for those strengths to compound. Why this matters if you run a serious business Energy lifts output. When people work inside their strengths, they deliver more, faster, with fewer errors. Productivity becomes self sustaining. Weakness work drains morale. Forcing someone to fix a chronic weakness creates friction, anxiety, and resentment. Mistakes creep in. Quality drops. Trust erodes. Teams win when you play your lane. High performing teams don’t need everyone to be good at everything. They need clear roles, matched to natural talent, with no overlap or confusion. Delegation becomes obvious. Once you map what drains you, delegation stops being a guilt trip and starts being a strategic necessity. You protect your calendar by handing off
People Still Want People, Not Bots
People Still Want People, Not Bots AI posts are flooding LinkedIn and social media. But the firms that build real trust are doing something radically simple. They show faces. They pause. They breathe. If you run a serious business where reputation determines revenue, this is exactly how you win without noise. Why This Matters If You Run a Serious Business • Watch time and comments spike when prospects see a real founder speaking directly to one person. • Sales cycles shorten because clients feel they know you before the first call. • Price resistance drops when your authority is visible and consistent week after week. • Referrals multiply when partners trust your voice and your system, not just your pitch deck. • Market positioning strengthens when your content feels calm, expert, and distinctly human, not mass produced. Key Ideas From This Video • AI generated content is hurting trust. People detect when posts or videos are automated or fake. Real faces, real pauses, and real presence build credibility. • Consistency beats volume. Posting weekly with a human face behind it delivers more authority than daily AI generated noise. One real video does the work of twenty Canva carousels. • Speak to one person, not the internet. When you address a specific stakeholder or client type in your video, your content lands with precision and warmth. This shifts your tone from broadcast to conversation. • Process and preparation protect quality. Firms that succeed with founder video work a simple repeatable system.
Third Gen Loses Wealth, Fix It
Why This Matters If You Run a Serious Business The Rockefeller rule says first builds, second preserves, third forgets. If you recognise the pattern in your own firm or family office, this video offers a clear blueprint for bridging generational divides without tearing the business apart. You stop guessing why younger decision makers clash with established methods and instead align on value, not nostalgia. You identify one high-impact pain point, solve it in public view, and scale the solution without long political battles. You build systems that prove ROI fast, so legacy and innovation coexist rather than compete. You protect decades of reputation while integrating modern tools and pace. You create a shared language between generations focused on clear wins, not inherited assumptions. Key Ideas in This Video [00:05] First generation builds wealth through the grind, second generation preserves what they saw, third generation often does not see the original struggle. [00:18] Third gen gravitates toward tech and operations because they want their own path, not a repeat of the old story. [00:28] Where firms clash across generations, it is usually about pace and tools, not intent or effort. [00:35] The fix is to prove value fast: pick one client pain, solve it publicly, show the measurable gain, then scale the approach. [00:42] With Robert Rosenberg, we unpack why third gen drifts and how to steady the ship with clear wins and simple systems. [00:48] Grandad built the studio, you bring the robots: blend legacy credibility with modern execution to
Stop Pitching, Host a Roundtable of Peers: What Senior Leaders Value Now
Stop Pitching, Host a Roundtable of Peers: What Senior Leaders Value Now Senior leaders no longer respond to polished pitches and sales decks. They want something far more valuable: peer insights, practical solutions, and real conversations about the challenges they face every day. If you are trying to build credibility with board-level decision makers, the old playbook does not work anymore. The new approach? Host an executive roundtable. This short video from LPV.Agency explains why roundtable discussions have become the gold standard for earning trust with senior business owners, and how you can set one up to position yourself as the quiet authority in your space. Why This Matters If You Run a Serious Business You stop wasting time on cold pitches that get ignored. Senior leaders tune out sales messages. They pay attention when you bring them into a room with their peers. You build authority by association, not by shouting. When you facilitate a discussion among eight senior people, you are immediately positioned as the person who understands their world. You create a zero-pressure environment where real business gets done. No one is being sold to. People share ideas, take notes, and remember who made it happen. You generate referrals and inbound interest without asking for it. Attendees leave with value, and they associate that value with you. The follow-up conversations happen naturally. You establish yourself as the convener, not the vendor. This is the quiet authority model: leadership through facilitation, not persuasion. Key Ideas in This Video
Protect income first, house second. When is life cover not first move?
Not financial or legal advice. Do your own checks. Published 10 November 2025. Most business owners buy life cover first. Nicolas Mori, a financial adviser who works with electricians and tradespeople, sees it differently. If you are 23, working at height, and you break a leg, life insurance does nothing for you. Income protection does everything. This short video from LPV.Agency challenges the old order of protection. Protect your income stream before you protect against death. The mortgage still demands payment whether you are earning or not. Statutory sick pay in the UK pays £116 a week. That will not cover rent, let alone a mortgage on a first home. Why this matters if you run a serious business You stop pretending hope is a plan. Most founders assume they will always be able to work. One injury, one illness, and that assumption collapses. Income protection for business owners covers 60 to 70 percent of earnings until you recover. You keep the roof without burning savings. Emergency funds run out. Income protection does not. It keeps paying as long as you cannot work, up to the term limit in your policy. You make decisions from strength, not panic. If cash flow is protected, you do not have to sell assets, fold the business, or take terrible deals just to keep the lights on. You show your team and your clients that you plan for reality. Serious businesses do not rely on luck. They plan for the day when the founder
Index Every Page Daily, Win Organic. Fewer 404s and Lower Bounce from Search. Faster Discovery
Index Every Page Daily, Win Organic. Fewer 404s and Lower Bounce from Search. Faster Discovery Most sites wait for Google to drop by. Smart firms tell Google exactly where to look, every single day. This short clip from LPV.Agency explains why daily indexing beats hope, and how that edge translates into faster discovery, fewer 404s, and organic traffic that converts at two to five times better than paid. Why this matters if you run a serious business Faster discovery: New pages get found in hours, not weeks. Lower bounce from search: Google serves the right page to the right query because your site map is fresh. Fewer 404 errors: When you update or remove content, search engines know immediately. Better conversion: Organic traffic converts at two to five times the rate of paid clicks. No tricks, all within Google guidance: You are not gaming the system. You are helping Google do its job. Key ideas in this video Daily indexing lifts organic reach: By telling Google what is new and where it lives, your pages spread across more servers. That means more visibility in search. Organic traffic performs better: Traffic from search often converts two to five times better than paid advertising, because intent is higher. The edge is in the system: LPV.Agency shows you the plan, teaches your team, then runs it for you if needed. It is like submitting your entire site to Search Console by hand, but at scale. Beat crawl budget limits: Large sites get limited
Breakfast Pitch, Ten Referrals? Not Today. Trust beats speed in referrals. Full stop.
Why this matters if you run a serious business Most business owners think referrals work like speed dating. Meet someone at breakfast, pitch in two minutes, expect ten intros by lunch. That is not how trust works. When you run a £5M to £20M business, every client referral matters. Serious firms hand over clients only to people they trust deeply, not people they met once. You stop wasting time at networking events hoping for fast results from strangers. You invest in fewer, deeper relationships with people who understand what you do. You build a repeatable pitch that anyone can explain, so referrals actually happen. You show up consistently without nagging, so people remember you when the right moment arrives. You earn referrals based on trust, not charm or urgency. This is how old money firms grow. Slowly, steadily, through trust. Key ideas in this video Breakfast pitch fantasy: Doing a one minute pitch at breakfast and expecting ten referrals will not happen. People do not hand over clients that easily. Trust takes time: Referrals only flow when someone trusts you enough to defend your work to their client or contact. Work the room, invest in yourself: Show up to events, but focus on building real relationships, not collecting business cards. Make your pitch repeatable: If someone cannot explain what you do in two minutes, they cannot refer you. Keep it simple and memorable. Experience the service: Sit with the person, see their work, understand what they deliver. Only then can
