Short, practical tips on video, social media and winning clients, plus the projects behind them.
Average order value: how to increase it
Learn how to increase average order value with checkout upsells, practical tests and examples from a café and a pet subscription business.
LTV : CAC Ratio and Pay-Back Period: A Simple Guide
What the LTV : CAC ratio and pay-back period mean, with real examples, benchmarks and six quick wins to improve both.
Lifetime Value (LTV): How to Unlock Hidden Profit and Scale Faster
Calculate customer lifetime value and your LTV : CAC ratio with our free calculator, plus the formula and quick ways to raise LTV.
Customer Acquisition Cost (CAC): Free Calculator and Guide
Work out your customer acquisition cost in seconds with our free CAC calculator, plus the simple formula, benchmarks and what to do next.
AI smart funnels: How Vera supports your sales process
AI smart funnels can help qualify leads and personalise follow-ups. Explore Vera’s capabilities, industry uses and a live test with CEOs.
How Professional Video Editing Saves Time and Money
See how professional video editing can save time and money, from tailored scripts and recording support to polished content for your brand.
Business Video Recording: A Simple Studio Guide
Business video recording made simpler: learn how to use our studio, prepare your setup and make more of each recording across platforms.
CRM lead nurturing: Stop losing potential customers
Discover how CRM lead nurturing automates follow-ups, replaces spreadsheets and helps you keep potential customers engaged.
Modern marketing strategies for business growth
Explore modern marketing strategies that help businesses reach customers, reduce reliance on referrals and build a plan for sustainable growth.
10X ROAS: Why Marketing Takes Patience
Is 10X ROAS in a month realistic? Learn why follow-up campaigns, customer lifetime value and a scalable system matter for long-term marketing.
Google Ads lead generation: Cut wasted spend
Google Ads lead generation can put your budget to work. Explore targeting, keywords and campaign data, plus examples of results for three businesses.
