Why This Matters
Your store is a busy pizza joint. Every pie sells for £50. Nice.
But add a garlic-bread side for £20 and suddenly each table springs from £50 to £70. Same ovens. Same staff. More dough. Literally.
That jump is Average Order Value magic. 🍕✨
The AOV Formula (Easy Math, Promise)
AOV = Total Revenue ÷ Total Orders
£7 000 revenue ÷ 100 orders = £70 AOV.
Track it weekly. Celebrate small wins with high-fives or higher caffeine.
Three Upsell Moves That Print Profit
| Move | How It Works | Quick Win Example |
|---|---|---|
| Bundling | Group related goodies at a sweet price. | Skincare kit: cleanser + toner + SPF. Margin jumps. |
| Cross-Selling | Offer siblings, not strangers. | Laptop bag pops up when shopper adds a laptop. |
| Free-Shipping Threshold | “Spend £75 for free delivery.” | Shoppers toss in a £25 candle to dodge the fee. |
Real Stories, Real Money
- Bean & Grind Café
Sold 1 000 bags of coffee beans at £10 each. Added a discounted £15 handheld grinder at checkout. 42 % of buyers bit. AOV leapt from £10 to £17.3 overnight. - Pet Kingdom
Dog-food subscription £40. Upsell chew toy pack for £12. Adoption rate 30 %. Monthly AOV hopped to £53.60. Tail wags all round.
Test Like a Scientist, Not a Gambler
- A/B quickest route – Run two checkout pages. One with upsell, one without. Compare.
- One tweak at a time – Change price, image, or copy. Never all three together.
- Track in Google Analytics – Watch AOV, conversion rate, bounce.
- Kill losers fast – If an upsell flops after 200 views, yank it.
Future-Proof Your Profits
- Add urgency timers but keep them honest.
- Personalize upsells using past buys.
- Review AOV every Monday morning while the coffee is still too hot.
Next Up
👉 Our next video drops the curtain on Gross vs Net Margin and shows which number should keep you up at night.
Your Move
Which upsell will you test first?
