Unfit CEOs Quietly Lose Big Deals You can buy a Rolex and a supercar. You cannot buy a healthy body. When serious buyers meet you, they notice everything. Your energy, your focus, how you carry yourself. If you look tired, heavy, or unwell, trust drops before you speak. This matters more than most founders admit. Why This Matters If You Run a Serious Business Your body signals competence before your pitch does. Buyers assess leadership fitness instantly. A sharp, energised presence opens doors. A sluggish one closes them. You make clearer decisions when you feel strong. Physical health sharpens mental clarity. Founders who move well, sleep properly, and manage stress outthink competitors who ignore their bodies. You command higher fees when clients see discipline. A founder who takes care of themselves signals they will take care of business. This is not vanity. It is trust. You avoid costly health interruptions that derail momentum. Running a firm while managing preventable illness wastes time, focus, and opportunity. Strong health protects your ability to execute. You set the standard for your team and culture. Founders who prioritise their health create environments where excellence is expected. Teams mirror what they see at the top.