Cash Love Story: LTV : CAC Ratio + Pay-Back
Revenue up but the wallet still wheezing? Time for a check-up. Two tools give the diagnosis: Lifetime Value (LTV) and Customer Acquisition Cost (CAC). Their headline number—the LTV : CAC ratio—shows if marketing spend turns into lasting profit. Then comes the Pay-Back Period, the stopwatch that tracks how fast cash races back into the bank. Nail both and you unlock scale at warp speed.
