Stop queuing at HR, write to the COO Who answers fastest in a big firm? Operations. COOs

HR inboxes are crowded. Your email gets buried under policy questions, benefits queries, and a hundred other requests. If you want to move fast in a large corporate, HR is rarely the clean path. But there is one.

Operations teams live and die by throughput. COOs and Directors of Operations manage performance, handoffs, blockers, and missed targets. They care about what moves the needle now. When you pitch them crisp outcomes, not fluffy coaching speak, you skip the queue and land in the right inbox.

Why this matters if you run a serious business

• You stop wasting time chasing the wrong decision maker in big firms.

• You craft proposals that speak to operational pain, not abstract HR programmes.

• You position your service as a performance fix, not a training add-on.

• You shorten the sales cycle because Ops teams can greenlight pilots faster than HR committees.

• You build credibility with the people who control budgets for results, not headcount admin.

Key ideas in this video

• COOs and Directors of Operations feel the pain of missed targets, low engagement, and slow cycle times every single day.

• HR inboxes are swamped. You get lost in the noise.

• Operations care about throughput, engagement, performance, and hitting goals. That is their language.

• If you can reach the CEO or a managing partner, great. But Ops is often the cleaner, faster lane.

• Send a crisp outcomes note to Ops, not a coaching pitch. Say what improves, by how much, by when. One ask, one next step.

• Useful lines for your first touch: “Reduce missed targets next quarter, fix handoffs.” “Lift team engagement in 30 days, simple plays.” “Shorten cycle time, remove blockers, show the gain.”

• Credit to Nicky J Davies for the insight-rich chat. Her book, The Corporate Success Pathway, reached No. 1 in Business Consulting and No. 1 in Marketing & Sales on Amazon.

• If you work with corporates, read it.

The quiet path into corporate clients

Most consultants and coaches pitch HR because that is what they have always done. That is also why most proposals vanish into a black hole. HR teams manage compliance, payroll, and people admin. They do not own performance metrics or quarterly targets.

Operations do.

When you send a one-page note to a COO that says “I can cut cycle time by 15% in 60 days, here is how”, you speak their exact language. You become a performance partner, not a training vendor. You skip the procurement theatre and get a pilot approved in weeks, not months.

This is how serious founders sell into £5M+ firms without begging for meetings.

Less guessing. More respect in the boardroom.

If you want a quiet system like this running in the background, book a Reputation Review with LPV.Agency.