One Useful Video a Week: A Practical Marketing Habit for Accounting Firms

TL;DR

• Choose a client question your accounting firm answered more than once this week.
• Record a two-minute answer in plain English, ending with one practical next step.
• Share it with your professional network so the explanation can help beyond the original call or email.
• LPV Agency’s ClientWorkSystem can help plan topics, finish the videos and keep them posting consistently.

What Is This? (Short Answer)

One useful video each week is a simple way for an accounting firm to share the answers it already gives clients every day. Pick a recurring question, explain it as you would on a call, and give viewers something clear to do next.

How many useful answers disappear after one call or email? If your team explained the same issue twice this week, someone else in your network may be looking for that explanation too.

Start With the Question You Keep Hearing

Alex’s starting point for LPV Agency is straightforward: your firm already has useful material. You hear what clients find confusing, which details matter to them and where a plain-English explanation makes a difference.

For example, a client might ask, “What records should I keep before my year-end accounts?” A useful video could name the records they should gather, explain why having them together helps, and suggest one next step: make a list of anything missing before speaking to their accountant.

The goal is to answer a real question clearly. A written post can state the facts, while a short video also lets people hear your judgement and the way you guide someone through an issue.

A recurring client question can become a useful two-minute explanation for your wider professional network.

How Does One Useful Video Each Week Work?

Listen for a question that comes up in calls or emails, then record the answer while it is fresh. You do not need to find a new subject for the sake of the schedule; the repeated question is your topic.

1. Choose one question. Use the wording a client would recognise.
2. Give the short answer first. Say what they need to know before adding detail.
3. Explain it in plain English. Speak as you would to a client on a call.
4. End with one practical next step. Tell viewers what they can check, gather or ask about.
5. Record for around two minutes. Keep the explanation focused on that one question.

This gives each video a clear job. Over time, the recordings make your firm’s everyday expertise more visible to people who have not yet spoken with you.

Who Is This For?

This approach suits accountants and other professionals who answer similar questions throughout the week. It is especially useful when potential clients need to understand how you explain a complex issue before they feel ready to get in touch.

For an accounting firm in London, Romford or Harold Wood, the questions can come directly from the clients and businesses it serves. That keeps video marketing tied to the work your firm actually does.

How Much Time Does It Take?

The recording habit is designed around two minutes of your time each week. Topic planning, editing and posting take additional work, which is where LPV Agency’s ClientWorkSystem can help.

No service price is provided here. If you are considering done for you social media in London or a social media autopilot for a UK business, ask LPV Agency what its service would include for your firm.

What Should You Watch Out For?

A short video cannot cover every client circumstance. Keep the answer focused, avoid treating a general explanation as personal advice, and invite viewers to raise details that could change the answer.

Be careful with client examples, too. Use a common question without revealing who asked it or details from their records.

Key Takeaways

• Your most useful video topic may be a question you have already answered this week.
• A clear answer and one practical next step give viewers more value than a broad overview.
• Two minutes of recording can help people hear how your firm thinks and explains.
• A consistent weekly habit gives your expertise a steadier place online.

A Simple Implementation Checklist

• Write down the questions your team answers more than once this week.
• Choose one that you can explain without discussing a specific client’s affairs.
• Draft a one-sentence answer and one practical next step.
• Record yourself answering as though you were on a call.
• Check the finished video for clarity and accuracy before it is posted.
• Save the next recurring question for next week’s recording.

Common Mistakes to Avoid

• Covering too much: One question is enough for one short video.
• Leading with jargon: Use the words you would use with a client.
• Leaving viewers without a next step: Give them one useful action.
• Waiting for an original topic: Repeated questions are a good starting point.

Make the Answer Useful Beyond the Call

Your accounting firm answers important questions every day. Choose one, record a clear two-minute response, and give the next person who needs that explanation a chance to hear it.

If planning, editing and posting make the weekly habit difficult, speak with LPV Agency about ClientWorkSystem. Alex’s approach is to help your expertise appear consistently online while you focus on giving the answer only you can give.