TL;DR
- A job title says little. Three questions (Who, Value, Gap) tell you far more.
- Alex from LPV Agency tested them in 121 meetings at Down Hall, Essex, on 9 November.
- The same thinking applies to video: a new contact should see your business clearly without a long pitch.
- A short weekly video shows who you help, what changes for them and what they might be missing.
- LPV Agency’s model is two minutes from you, then the system handles the rest.
How Do You Understand What Someone Really Does Beyond Their Job Title?
Ask what they do for other people, not what is printed on their card. Three questions do this well: Who, Value, Gap.
Alex of LPV Agency, a video marketing company for UK businesses, sat at a boardroom table at Down Hall Hotel, Spa & Estate near Bishop’s Stortford. The room was full of Elite Club members, at a private event sponsored by Maggie Gouzd, Director of the Magic of Business.
Three Cards on a Screen: Who, Value, Gap
The slide was simple. Each card carried one question.
- Who: who do they really help?
- Value: what changes for their customer?
- Gap: what opportunity might they not see?
Writing It Down Before the Coffee Went Cold
Alex wrote the three questions in a notebook before the first coffee cooled.
It was a small habit, and it set the tone for every conversation that followed.
Testing the Questions in 121s With Brock and Syed Ahmed
Brock, Director of Elite Club and Your Partnerships, connects people with the right contacts for their business journey. Syed Ahmed, an entrepreneur and keynote speaker on AI, sustainability and innovation, founded All Spaces AI and the Momtaj Foundation.
Each got the same three questions, and each answer said more than a title could.
Visibility and Value With Debbie Bryan
Debbie Bryan is a TEDx speaker and visibility strategist who helps successful women own their story. Her answer to “Who?” was precise and clear.
That clarity is exactly what authority building for professionals depends on.
Long-Term Thinking With Mark Kirby
Mark Kirby, Wealth and Portfolio Manager at Woodbury Gold Vault, has over 40 years in the City of London. He helps clients across the UK build long-term tax-free capital wealth.
He is also known for bringing businesses together from his network, which is a strong answer to “What changes for the customer?”
What Is the Gap Most Business Owners Miss?
The Gap question is the most revealing. It points to the opportunity someone cannot see from inside their own business.
Often that gap is visibility: the work is strong, but new contacts cannot see it quickly.
How Does Video Marketing Show Your Business Clearly?
Someone who has just met you should understand your business with no long pitch. A short weekly video does that over time.
It shows who you help, what changes for them, and what they might be missing. This is the thinking behind B2B video marketing in London and across the UK.
What Is a Social Media Autopilot for UK Businesses?
At LPV Agency, the idea is two minutes from you each week. The system handles strategy, editing, posting and consistency.
It suits owners who dislike marketing but know it matters, and it works as done for you social media in London and beyond.
Thanks to Brock, the Elite Club and Maggie Gouzd
Thank you to Brock and the Elite Club for putting the right people in the room. Thanks also to Maggie Gouzd, founder of The Skin Lab, for sponsoring the day.
Others around the table included Paul Liczbinski of voco Hotel Reading and Gareth Evans of Remaster Your Mind.
Key Takeaways
- Job titles describe a role, not the value delivered.
- Who, Value and Gap work in any conversation.
- Clear video lets people understand you before the first meeting.
- Consistency beats long, occasional pitches.
Implementation Checklist
- Write your own answers to Who, Value and Gap.
- Turn each answer into one short video topic.
- Record two minutes a week.
- Let a system handle editing, posting and consistency.
- Review which topics prompt conversations.
Common Mistakes
- Leading with a job title instead of a customer outcome.
- Describing services but not what changes for the customer.
- Ignoring the Gap question.
- Posting sporadically rather than weekly.
Closing: Be Clear, Then Be Consistent
Three simple cards made every conversation at Down Hall richer. The same clarity, repeated weekly on video, helps your business be understood.
To see how two minutes a week could work for your business, talk to Alex at LPV Agency.
