TL;DR
- Check three things before buying a machine: space, people and volume.
- Russell Hardwick, Sales Director at Caffia Coffee Group, has more than 27 years of practical experience.
- Caffia covers equipment, freshly roasted coffee, workplace water systems, installation, training, servicing and aftercare.
- The right setup is one that gets used, not one that gathers dust.
How do you choose the right coffee machine for a business?
Start by matching the machine to your room, your people and the number of drinks you need to serve.
I visited the Caffia Coffee Group showroom in Farringdon to hear how Russell Hardwick approaches that decision.
Meeting Russell Hardwick at the Caffia showroom
Russell helps businesses choose the right coffee machines and coffee for workplaces and hospitality venues.
His advice comes from more than 27 years of practical experience.
Check one: does the machine suit the space?
The first question is whether the equipment suits the room it will sit in.
A bean-to-cup machine that works in a compact office kitchen may not suit a busy hospitality counter.
Check two: who will use it every day?
Russell looks at who will use the machine daily and how confident they are.
That is why he also offers hands-on coffee and barista training.
Check three: how many drinks need to be served?
Volume shapes everything, whether you serve a small team or a full venue.
It is the difference between a machine that gets used and one that gathers dust.
What does Caffia Coffee Group supply?
Caffia supplies commercial coffee machines, freshly roasted coffee and workplace water systems.
The team also handles installation, training, servicing and aftercare, so support does not stop at delivery.
Which businesses does Caffia work with?
Clients include offices, cafés, hotels, restaurants, car dealerships and golf clubs.
All of them want to offer quality coffee to their teams, customers and guests.
Can coffee be built into workplace design?
Yes. Caffia works with architects, designers and office fit-out companies.
Together they build coffee and water facilities into workplaces, kitchens and social spaces.
What should you ask before buying a commercial coffee machine?
- Space: will it fit the room?
- People: who will use it, and how confident are they?
- Volume: how many drinks are needed?
Does aftercare matter when choosing a coffee supplier?
It does, because installation, training and servicing keep a machine useful long after delivery.
Caffia builds that support into its service.
Key takeaways
- Match the machine to the space, people and volume.
- Training helps teams use equipment with confidence.
- Aftercare protects your investment.
- Good coffee suits offices and hospitality venues alike.
Implementation checklist
- Measure the space and check the layout.
- List the daily users and their experience.
- Estimate peak drinks per day.
- Ask about installation, training and servicing.
- Consider water systems and fresh coffee supply.
Common mistakes
- Buying on looks alone.
- Ignoring how confident the users are.
- Underestimating volume.
- Forgetting servicing and aftercare.
Final thoughts
Russell’s three checks keep the decision simple and practical.
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