Double Client Value With Smart Bundles

Why Service Businesses Leave Money On The Table

Most firms treat each client project as a one time transaction. The main job gets done, the client walks out, and the extra value slips through the cracks. No one is asking what comes next.

If you run a service business worth five million pounds or more, you already know this pain point. You finish the work your client hired you for, and they disappear. Perhaps to another advisor. Perhaps to a competitor who saw what you missed.

The truth is simple. Clients need more than the one thing they walked in asking for. They need what follows. And if you do not bundle it, someone else will.

Why This Matters If You Run A Serious Business

• You stop leaving revenue on the table because clients are already buying the next service from someone else.
• You become the single trusted advisor instead of one among many scattered providers.
• Your client relationships last longer, and lifetime value per client almost doubles without chasing more leads.
• You simplify life for your clients by handling the obvious next steps they were going to need anyway.
• You build a reputation for thinking ahead, which is how serious people choose who to work with.

Key Ideas In This Video

• A divorce attorney was charging five thousand pounds per case but had no repeat business and no residual value from each client.
• The firm asked one question: What does the client need next, that naturally follows this job?
• Obvious answers emerged. Update the will. Update the health proxy. Update beneficiaries. Every client needed it. No one offered it.
• They packaged it as a clean bundle. One flow. One price. One trusted advisor handling the divorce, the estate updates, and a future check in.
• Her value per client almost doubled with the same workload and the same clients. Better structure, not more effort.
• If you run a service business, list the next three things your client needs after the main job. If they are buying it somewhere else, that is your missed revenue.

One Trusted Flow, One Price, One Advisor

Clients finish the main job, walk out, and the extra value slips through the cracks. This is not a theory. It is what happens when you do not ask the next question.

What does your client need after this?

In the clip, Robert shares a simple example. A divorce attorney. Years of expertise. Five thousand per case. But no repeat business. No residual value.

They asked her one question. What does the client need next?

Her answers were obvious once voiced. Update the will. Update the health proxy. Update beneficiaries. Every single client needed it. No one was offering it.

So they packaged it.

A clean bundle. Handle the divorce, handle the estate updates, handle a future check in. One trusted advisor. One flow. One price.

Her value per client almost doubled. Same clients. Same workload. Better structure.

This works across every service business. Legal. Accounting. Wealth management. Property advisory. Consulting. If your clients are buying the next step from someone else, you are leaving money on the table.

How To Apply This Today

Sit down with your team. List the three things your client needs after the main job is done.

Be honest. Are they buying it somewhere else? Are they asking for referrals? Are they going quiet because no one told them what comes next?

Turn those three things into a simple bundle. One package. One advisor. One relationship.

Make it easier for them. Make it more profitable for you.

You do not need more leads if you double the value from the ones you already have.

What Serious Founders Do Differently

Serious founders do not wait for clients to figure out what comes next. They lead the conversation.

They map the client journey before the client even asks.

They build systems that quietly guide people from one service to the next, without friction, without pushiness, without losing trust.

The best firms become the single advisor. Not one among many. The one.

That position earns premium pricing. It shortens sales cycles. It builds referrals that feel effortless.

Quiet authority starts with knowing what your client needs before they do.

Less guessing. More structure. More respect.

If you want a quiet system like this running in the background, book a Reputation Review with LPV.Agency.