Video editing for engagement can start with three small changes: add captions, create a custom thumbnail and shorten your introduction. I’ve shared these tips because they can help businesses hold viewers’ attention, improve video performance and support a return on their marketing investment.
How can video editing for engagement help businesses?
Small edits can make videos more engaging and improve their performance. Captions help viewers follow along, thumbnails give them a first impression, and a concise introduction gets to the point.
I recommend starting with these practical changes:
- Add captions to help people follow videos with the sound off.
- Create an eye-catching, relevant thumbnail for each video.
- Shorten the introduction so viewers reach the point sooner.
Why should business videos include captions?
Captions can capture attention and improve retention when viewers watch with the sound off. Most viewers watch videos on mute, so I see captions as a small change that can help keep them engaged.
How do custom thumbnails help video engagement?
A custom thumbnail gives potential viewers an eye-catching and relevant first impression of your content. I recommend avoiding a generic image and choosing one that reflects the video.
For more on the role of thumbnails, read the power of video thumbnails.
Why should business videos have shorter introductions?
A shorter introduction respects viewers’ time and can encourage them to watch the whole video. I recommend getting straight to the point to help improve engagement.
Before publishing, you can also try this simple video test for UK businesses.
How can LPV help with social media marketing?
LPV can handle your social media marketing from just two minutes of video per week. Our team takes care of the rest, giving you a comprehensive social media solution while you focus on what you do best.
“Say goodbye to the stress of social media and hello to results!” – Alex, LPV
Find out more about saving time with two minutes of video.
Key takeaways
- Add captions to enhance engagement.
- Create custom thumbnails for better visibility.
- Shorten your introduction to respect viewers’ time.
Ready to put video editing for engagement into practice? Partner with LPV and let our team handle your marketing as you work towards greater visibility and engagement.
