Stop Fighting For Attention, Win Clients By Adding Real Value
You feel it every day, do you not? The noise online has become unbearable. Everyone shouts. Everyone fights for a sliver of attention. For business owners running serious firms, the constant pressure to perform on social platforms feels like dancing for clicks when you built your company on substance, not spectacle.
In this conversation with leadership coach Katie Kicker, we came back to one simple truth: stop chasing attention and start adding value. That shift changes everything. It changes how the market sees you, how clients find you, and how your business grows without the exhausting scramble for eyeballs.
Why This Matters If You Run A Serious Business
- You stop wasting energy on tactics that do not match your reputation or the calibre of clients you serve
- You turn into the person people think of first when they need real expertise, not the loudest voice in the room
- You build trust that shortens sales cycles and lets you command higher fees without apology
- You create a quiet system that works in the background while you focus on running your business, not performing for algorithms
- You attract clients who value substance over flash, the kind who stay longer and refer others like them
The Problem With Chasing Attention
Most firm owners did not build their business to dance for clicks. You started your company to solve real problems for real people. You built it on expertise, on relationships, on trust earned over time. Yet the modern marketing playbook tells you to shout louder, post more, chase trends, fight for attention in an already crowded feed.
It exhausts everyone. It quietly kills your business because it pulls you away from what actually matters: delivering value, serving clients, building a reputation that lasts.
Katie Kicker calls it an “above the line” move versus “below the line.” Below the line is reactive. It is chasing. It is trying to be seen. Above the line is proactive. It is asking: where can I add value? Where can I be of service? That simple question shifts everything.
Key Ideas From This Conversation
- Stop chasing attention, start helping people. When you shift from “how do I get noticed” to “how can I help,” the market sees you differently. You become useful, not just loud.
- You do not need to fix your whole marketing plan today. Katie shared the concept of “activate energy.” One small, positive move that gets you unstuck. One clear post that answers a question your clients ask every week. One short video that turns doubt into clarity.
- Consistency beats shouting. You do not need more noise. You need one quiet, useful act, repeated. That builds trust. That builds authority. That brings clients who respect what you do.
- Be the person people think of first. When someone in your market has a problem you solve, they should think of you. Not because you shouted the loudest, but because you were the most useful. That is quiet authority.
- Video is the fastest way to build that trust. People buy from people they know, like, and trust. Video lets them see you, hear you, understand how you think. It compresses months of relationship building into minutes.
What This Looks Like In Practice
Imagine you run a financial advisory serving high net worth individuals. Instead of posting generic stock market updates, you record a short video answering the one question you hear every week: “Should I be worried about this market volatility?” You speak calmly, clearly, like you would to a client in your office. You post it. Done.
That video does not shout. It helps. Someone watching it thinks, “This person gets it. They are not trying to sell me. They are just being useful.” That is the shift. That is how you win clients without fighting for attention.
Or imagine you run a legal practice specialising in corporate law. You see the same confusion from founders about shareholder agreements. You record a two minute explanation. Clear language. No jargon. You post it weekly, addressing one question each time. Over six months, you become the person people think of when they need legal clarity. Not because you paid for ads. Not because you danced on TikTok. Because you were consistently useful.
The Role Of Leadership And Mindset
Katie Kicker brought up something critical: this is not just a marketing problem. It is a leadership problem. How you show up in your business reflects how you think about your role in the market. If you see yourself as fighting for attention, you will always feel behind. If you see yourself as serving, as adding value, the fight disappears.
That mindset shift changes your energy. It changes what you create. It changes who you attract. Clients can feel the difference between someone desperate for attention and someone confident in their value. They choose the latter every time.
Why Video Works For This Approach
Video is the most efficient tool for building quiet authority. It lets your clients see you as the expert before they ever book a call. It compresses trust building into short, repeatable moments. It works while you sleep.
At LPV.Agency, we build video systems for serious businesses. Not random content. Not viral stunts. Systems. Weekly videos that answer real questions, build real trust, and bring real clients. Quiet machines that grow serious businesses.
When someone searches for help in your field, your video appears. When someone asks for a recommendation, your name comes up because people have seen you, heard you, trust you. That is the compounding effect of showing up consistently with value.
Less Noise, More Trust
You do not need to shout. You need to be useful. You do not need to fight for attention. You need to add value, consistently, in a way that matches the seriousness of your business.
That is quiet authority. That is how you win clients without exhausting yourself in the process.
If you want a system like this running in the background of your business, book a Reputation Review with LPV.Agency. We will show you exactly how video can turn you into the trusted expert your market already needs.
