Quick Wins vs Root Cause How To Package Offers For Corporate Clients

When you chase corporate work, the first rule is clarity. Not brochures or promises, clarity. You need to know what problem they want solved. Some corporates want instant relief, a quick win that moves the needle this quarter. Others want real change, the kind that shifts culture and sticks. If you offer both at once, you confuse the buyer. If you offer the wrong one, you lose the sale. The smart move is to build two clear offers and let them choose.

Why This Matters If You Run a Serious Business

• You stop wasting time on vague proposals that go nowhere. You protect your scope, your pricing, and your reputation.
• You show corporate buyers that you understand their world. That alone puts you ahead of most consultants.
• You price on outcomes, not hours. That means better margins and fewer misunderstandings about value.
• You build trust faster. When you ask the right question early, you sound like someone who has done this before.
• You create room to upsell. A quick win client who sees real results will often come back for the deeper work.

Key Ideas in This Video

• Some corporates want a fast result. They are under pressure and need something visible this month or this quarter. That is a legitimate need, not a failure of vision.
• Other corporates want to fix the root cause. They have tried quick fixes before, and they know the problem will return if they do not invest in real change.
• If you treat both types the same, you slow down every deal. You confuse the buyer, and you confuse yourself.
• The smart approach is to build two distinct offers. One fast, visible, and scoped to deliver a real shift in weeks. One deeper, structured as a proper programme with measurable outcomes over time.
• A quick win might be something like helping a leadership team have the hard conversations they have been avoiding. You coach them, facilitate, help them speak up and sort friction. They feel a real shift in the room, fast.
• But that quick win does not fix the culture, the trust issues, or the leadership habits that caused the friction in the first place. That takes time, structure, and a proper programme.
• Ask the question early: Are you looking for a quick win, or do you want us to tackle the root cause? That one question protects your scope, clarifies expectations, and positions you as someone who understands the buyer.
• You give them a clean choice. You protect your time. You price on the outcome, not just the hours.
• Remember, corporates have budgets for this work. They expect to pay for real outcomes, not random sessions or vague consulting days.

Less guessing in the boardroom, more respect at the table.

If you want a system like this running quietly in the background, building authority with corporate clients week after week, book a Reputation Review with LPV.Agency.

This insight comes from a conversation with Nicky J Davies, author of The Corporate Success Pathway, which hit number one on Amazon in Business Consulting and in Marketing and Sales. If you want corporate clients, her thinking is worth your time. We help founders like her turn one good conversation into a library of quiet authority content that opens doors, shortens sales cycles, and commands premium fees. That is what serious businesses do. They build reputation first, revenue follows.