Why This Matters If You Run A Serious Business
If your content strategy is built on pumping out posts without adding genuine value, AI search engines will ignore you. Andreas Voniatis, founder of Artios and a recognised authority on Generative Engine Optimisation (GEO), explains the infrastructure play behind knowing your buyer, your offer, and what real humans are actually saying. For firms pulling in £5M plus revenue, this is not a nice to have. This is the difference between being invisible in AI search and being the first name in your category.
- You stop creating content that gets lost in the noise and start building authority that AI models recognise and reference.
- You understand why throwing more budget at generic social posts will never move the needle with AI search.
- You learn how to structure your content so it makes the AI model smarter, which means it cites you.
- You see why knowing your target buyer is the foundation of content that works in both human search and AI search.
- You discover the infrastructure requirements that separate firms who appear in AI results from those who do not.
Key Ideas In This Video
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- Your content fails if it adds nothing. AI ignores brands that do not make the model smarter. If you love AI, do you love ChatGPT? The answer tells you everything about whether your content has value.
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- GEO is not a fast hack. Andreas explains that GEO is an infrastructure play built on knowing your buyer, your offer, and what real humans are saying. You cannot shortcut this.
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- SEO is not dead, it is evolving. The fundamentals of creating valuable, well structured content that answers real questions remain. What has changed is how AI interprets and surfaces that content.
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- Know your target buyer. If you cannot describe who you are speaking to, your content will not land with AI or with humans. Precision matters.
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- AI search rewards original insight. Generic content that rephrases what everyone else is saying will never appear in AI generated answers. You must add something new.
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- Build systems, not one off posts. A single viral post does nothing for your authority in AI search. Consistent, valuable content over time builds the signal AI needs to trust you.
- Traditional SEO fundamentals still apply. Clear structure, relevant keywords used naturally in context, and content that genuinely answers questions your buyers are asking all matter more than ever.
Why AI Authority Matters For High Revenue Firms
If you run a business doing £5M plus, your buyers are already using AI search to shortlist firms. ChatGPT, Perplexity, Gemini, and other AI tools are becoming the first port of call for research. If your firm does not appear in those results, you are invisible to the next generation of decision makers.
Andreas Voniatis explains that GEO requires infrastructure. That means understanding your buyer persona at a forensic level, mapping your offer to what they actually need, and creating content that adds new value to the conversation. This is not about gaming algorithms. This is about becoming the trusted expert in your space.
For professional services firms, financial advisors, legal practices, wealth managers, and property investors in London and similar markets, this shift is already happening. The firms who adapt now will dominate AI search in their category. The firms who wait will find themselves competing on price in a race to the bottom.
How To Make AI Search Work For Your Business
Start by auditing your existing content. Ask yourself: does this make someone smarter? Does it answer a real question? Does it offer insight that cannot be found in twenty other places?
Then, map your content strategy to the questions your target buyers are actually asking. Not the questions you wish they were asking. The real ones. Use language they use, not jargon you prefer.
Finally, build a system for publishing valuable content consistently. One blog post will not change anything. A library of original, well structured content that demonstrates your expertise will make AI search engines cite you as the authority.
This is the quiet authority approach. No hype, no shortcuts, just consistent expertise made visible to the decision makers who matter.
Old Money Marketing For AI Search
The old money approach to marketing has always been reputation first, revenue close behind. AI search rewards the same principles. Build genuine authority, create content that educates rather than pitches, and let your expertise speak for itself.
AI models are designed to surface the most credible, well structured answers. They do not care about flashy graphics or viral trends. They care about substance, clarity, and originality. This is a gift for serious firms who have been doing the work all along.
Less shouting on social, more quiet respect in the boardroom.
If you want a quiet system like this running in the background, book a Reputation Review with LPV.Agency.
